Passionate, business minded creative looking to challenge both technical and creative skill sets equally while creating and marketing products that people love.


WORK EXPERIENCE

Birchbox, Senior Product Manger | 2017 - Present

Samsung Electronics, Product Manager - Mobile Phones, Tablets, and Wearables | 2015 - 2017

  • Manage the entire product life cycle from strategic planning to tactical activities. 
  • Serve as the “go-to” person for product features and value proposition to all functions of SEA. 
  • Review customer requirements and work with UX and R&D teams to ensure product meets requirements. 
  • Lead lockdown discussions on form factor, CMF and branding. 
  • Understand new technology and develop sell in strategy with supporting data.
  • Identify risks and challenges of the project and work with various teams within and outside of the company to mitigate issues.  Communicate project status across the organization. 
  • Review user manuals and documentation to maintain accuracy and consistency. 
  • Interact with Samsung HQ, sales, marketing, operation and customer care personnel to develop and execute cohesive and comprehensive plans to satisfy carrier’s requirements and Samsung’s product performance expectations.  
  • Monitor VoC and quality issues and be instrumental in improving product. 
  • Resolve all cross-functional issues and provides technical analysis in support to customer complaints.

Philips Lighting, Product Marketing Manager - LED Lamps | 2011-2015

  • Successfully launched portfolio’s first InstantFit linear LED product line, which increased product category sales from under $1M to over $10M
  • Aligned with R&D and Global portfolio managers to create 18-24 month product road map strategy for Decorative, Bulb and Linear LED product lines in both consumer retail and professional channels, achieving over $100M and profit margin over 20%.
  • Managed product introduction activities for professional launches through monthly tracker with communication to stakeholders maintaining 90% on time launches.
  • Managed web content, internal documents for all LED product content in which improved launch communications and reach to targeted customers.
  • Established market introduction process for all LED product launch activities which improved communication and reduced timeline.
  • Managed all changes and consistency for LED specifications and technical information in Product Sales Bulletins, SAP, and Consumer Packaging.
  • Created 18-month product roadmaps in collaboration with research and development, supply chain and other cross-functional teams.
  • Revised specifications, with recommendations from supply chain department, for domestic and international compliance, created new standards, and promoted brand consistency.
  • Assisted with national media efforts including print, outdoor and the digital that resulted in increased brand awareness and improved customer relationships.
  • Conducted research for LED and traditional product categories, analyzing sales and implementing changes resulting in packaging improvements.
  • Assisted with strategic account planning and agency positioning resulting in agency rebranding
  • Generated creative briefs, analyzed market research data to fulfill digital campaign objectives

SpikeDDB, Associate - Account Planning  | 2009-2010

  • Generated creative briefs, analyzed market research data to fulfill digital campaign objectives
  • Assisted with strategic account planning and agency positioning resulting in agency rebranding

The Home Depot, Senior Industrial Designer | 2007-2009

  • Gained buy-in from product buyers through strength of product development, collaboration with Global Sourcing, and design strategy for $30M product category
  • Conceptualized and developed various products for proprietary or private label brands creating the initial set of brand guidelines

Product M, Industrial Designer | 2005-2007

  • Created innovative product line expansions generating $160K in sales, approximately $100K directly via Web or distribution and $68K in licensing

  • Conceptualized and developed low-cost strategies through one-size belt program, packaging and promotion which improved visibility and saved marketing capital
  • Managed multiple development projects from concept to prototype phase through sketching, ideation, rendering and CAD design

 
 

education/

Rutgers, The State University of New Jersey - Rutgers Business School
Master of Business Administration, Marketing and Supply Chain Management, 2011

Georgia Institute of Technology - College of Architecture
Bachelor of Science, Industrial Design, 2005

 

 

technical/


Adobe Creative Suite
Microsoft Office Suite
HTML/CSS
SolidWorks
AutoCAD

Tools/


Adobe Creative Suite
Microsoft Office Suite
HTML/CSS
SolidWorks
AutoCAD

expertise/

Product Management
Product Activation
Project Management
Product Specification
Product Roadmaps
Packaging Specification
Trade Marketing
Qualitative Research
Digital Strategy
Creative Strategy
Category Development
Brand Development
Brand Strategy
Product Development