Passionate, business minded creative looking to challenge both technical and creative skill sets equally while creating and marketing products that people love.


Birchbox, Senior Product Manger | 2017 - Present

Samsung Electronics, Product Manager - Mobile Phones, Tablets, and Wearables | 2015 - 2017

  • Manage the entire product life cycle from strategic planning to tactical activities. 
  • Serve as the “go-to” person for product features and value proposition to all functions of SEA. 
  • Review customer requirements and work with UX and R&D teams to ensure product meets requirements. 
  • Lead lockdown discussions on form factor, CMF and branding. 
  • Understand new technology and develop sell in strategy with supporting data.
  • Identify risks and challenges of the project and work with various teams within and outside of the company to mitigate issues.  Communicate project status across the organization. 
  • Review user manuals and documentation to maintain accuracy and consistency. 
  • Interact with Samsung HQ, sales, marketing, operation and customer care personnel to develop and execute cohesive and comprehensive plans to satisfy carrier’s requirements and Samsung’s product performance expectations.  
  • Monitor VoC and quality issues and be instrumental in improving product. 
  • Resolve all cross-functional issues and provides technical analysis in support to customer complaints.

Philips Lighting, Product Marketing Manager - LED Lamps | 2011-2015

  • Successfully launched portfolio’s first InstantFit linear LED product line, which increased product category sales from under $1M to over $10M
  • Aligned with R&D and Global portfolio managers to create 18-24 month product road map strategy for Decorative, Bulb and Linear LED product lines in both consumer retail and professional channels, achieving over $100M and profit margin over 20%.
  • Managed product introduction activities for professional launches through monthly tracker with communication to stakeholders maintaining 90% on time launches.
  • Managed web content, internal documents for all LED product content in which improved launch communications and reach to targeted customers.
  • Established market introduction process for all LED product launch activities which improved communication and reduced timeline.
  • Managed all changes and consistency for LED specifications and technical information in Product Sales Bulletins, SAP, and Consumer Packaging.
  • Created 18-month product roadmaps in collaboration with research and development, supply chain and other cross-functional teams.
  • Revised specifications, with recommendations from supply chain department, for domestic and international compliance, created new standards, and promoted brand consistency.
  • Assisted with national media efforts including print, outdoor and the digital that resulted in increased brand awareness and improved customer relationships.
  • Conducted research for LED and traditional product categories, analyzing sales and implementing changes resulting in packaging improvements.
  • Assisted with strategic account planning and agency positioning resulting in agency rebranding
  • Generated creative briefs, analyzed market research data to fulfill digital campaign objectives

SpikeDDB, Associate - Account Planning  | 2009-2010

  • Generated creative briefs, analyzed market research data to fulfill digital campaign objectives
  • Assisted with strategic account planning and agency positioning resulting in agency rebranding

The Home Depot, Senior Industrial Designer | 2007-2009

  • Gained buy-in from product buyers through strength of product development, collaboration with Global Sourcing, and design strategy for $30M product category
  • Conceptualized and developed various products for proprietary or private label brands creating the initial set of brand guidelines

Product M, Industrial Designer | 2005-2007

  • Created innovative product line expansions generating $160K in sales, approximately $100K directly via Web or distribution and $68K in licensing

  • Conceptualized and developed low-cost strategies through one-size belt program, packaging and promotion which improved visibility and saved marketing capital
  • Managed multiple development projects from concept to prototype phase through sketching, ideation, rendering and CAD design



Rutgers, The State University of New Jersey - Rutgers Business School
Master of Business Administration, Marketing and Supply Chain Management, 2011

Georgia Institute of Technology - College of Architecture
Bachelor of Science, Industrial Design, 2005




Adobe Creative Suite
Microsoft Office Suite


Adobe Creative Suite
Microsoft Office Suite


Product Management
Product Activation
Project Management
Product Specification
Product Roadmaps
Packaging Specification
Trade Marketing
Qualitative Research
Digital Strategy
Creative Strategy
Category Development
Brand Development
Brand Strategy
Product Development